Who We Are | Beast Philanthropy

Make
kindness
viral

Beast Philanthropy is a 501(c)(3) nonprofit on a mission to make kindness viral. We combine the influence of MrBeast, the world’s #1 YouTube creator, with the Beast Philanthropy channel’s 30 million subscribers to turn audience engagement into measurable community impact.

Every video funds a real-world project; Beast Philanthropy transforms views into action that changes lives worldwide.

1B+Followers

1.6BUnique reach, rolling 90 days

6B+Average monthly views

#1YouTube creator in the world

The man behind the mission

Beast Philanthropy was founded by Jimmy Donaldson, known globally as MrBeast, the world’s #1 YouTube creator. What started as a passion for making content became something much larger: proof that an internet audience, mobilized with intention, can fund and execute real-world change at a scale previously unimaginable for a nonprofit.

Jimmy’s approach to philanthropy is the same as his approach to everything else: go bigger, document everything, and make it impossible to ignore. Every Beast Philanthropy project is funded through the reach of his platform and executed with the same rigor as the videos that built it.

How we choose the work

Beast Philanthropy focuses its resources on community-based projects that help lift communities in a sustainable and persistent way.

What we look for in every project:

1
Scale of impact
How many lives can this change?
2
Verifiability
Can we document and prove what happened?
3
Results
Can we demonstrate a clear outcome?

How we track the work

Every project has a defined status. We publish what’s happening and what’s been done.

Active
Active projects with documented milestones, partner oversight, and regular updates.
Complete
Finished work with published results, proof-of-life photography, and verified outcomes.
Upcoming
Planned initiatives with a defined scope and deployment timeline.

How we document it

Every active project is tracked through:

On-the-ground photography from the field
Data collection through partner organizations
Third-party verification of outcomes

When work is done, we say so. When it isn’t, we say that too.

How it works

The Beast Philanthropy YouTube channel generates revenue through views. Every dollar of that revenue goes directly to funding the charity to deliver real-world impact, through direct deployment and partnerships with established organizations on the ground.